We know by now you probably know a LOT about River Road Recipes. You know we are not only the oldest community cookbook currently in print in the entire United States, but we are also the all-time #1 best-selling community cookbook in the nation! You probably know our first and most famous cookbook, River Road Recipes I: A Textbook of Louisiana Cuisine, was first published in 1959, and, against all odds, has sold over 1.4 million copies and is currently on its 80th reprint! You know that over time, we have added three more cookbooks to our collection: River Road Recipes II: A Second Helping, River Road Recipes III: A Healthy Collection, and River Road Recipes IV: Warm Welcomes. You know that together, sales from our four cookbooks have generated over $3,000,000 to fund various projects in the Greater Baton Rouge Area, from the Baton Rouge Hearing and Speech Foundation (now The Emerge Center) to our partnership with Our Lady of the Lake Children’s Hospital, to countless others.
What you may not have considered, however, is that this amazing legacy would not have been possible without the effective action and leadership of the women of the Junior League of Baton Rouge, and particularly, the ladies who have served on the River Road Recipes Committee since the original committee was formed in 1957. With Placement* for the 2017-2018 League year quickly approaching in April, we wanted to take the time to recognize the ladies of the 2016-2017 River Road Recipes Committee and encourage you to be a part of our committee in the upcoming League year!
* For non-JLBR members, “Placement” is the time of year, typically in April, when members choose the roles (i.e., community projects, fundraising, in-League) they will serve in for the upcoming League year. You can check out all of our current Community Projects here and check out our various Fundraisers here. In addition to Community Projects and Fundraisers, there are also many “in-League” placements that ensure the League as a whole continues to run smoothly so that we can have the most effective impact in our community.
Who We Are and What We Do
The River Road Recipes Committee consists of 20 women who together dedicate over 190 hours each month to promoting, marketing, selling, and distributing the River Road Recipes Cookbook Collection. The River Road Recipe Committee consists of various sub-committees, including the Steering Committee, the Sales and Distribution Committee, and the Marketing and Events Community.
RRR Steering Committee
Our steering committee consists of our Chairman, Jessica McVea, our Treasurer, Jennifer Lear, our Marketing Events Chairman, Kimberly Brewster, and her two assistant chairmen, Jennifer Henry and Rebecca Klar, our Sales and Distribution Chairman, Michelle Bickham, and her assistant chairman, Betsy Buchert, our Sustaining Adviser, Cheryl Payne, our Editor and Data Coordinator, Jennifer Bounds, and our Blog Administrator, Lauren De Witt.
Members of the Steering Committee meet monthly, and many of us sit on a variety of other committees within the League, including the Membership Council, the Marketing and Communications Council, the Fund Development Council, and the Financial Council. Being a member of the Steering Committee is a great way to get involved in League leadership positions. It also provides opportunities to learn more about the internal organization of the League and involves interaction with women across all areas of League service.
RRR Sales and Distribution Committee
Our Sales and Distribution Committee is responsible for overseeing our inventory, bookkeeping, purchaser orders, and printing, just to name a few! These ladies are extremely organized and work hard to ensure we are able to continue meeting the demand for our cookbooks not just locally, but nationally.
RRR Marketing and Events Committee
Finally, our Marketing and Events Committee is where all the fun event planning happens. These are the ladies who plan our events like our annual Past Chairman’s Luncheon, our upcoming Tin Roof Beer Dinner at Galatoire’s Bistro, and our various Red Stick Farmers’ Market appearances throughout the year. They are the face of River Roads Recipes to the community as they also oversee our media relations, including TV, magazines, radio, and newspaper.
Why We Love It
Just like in the rest of the Junior League, some of us are wives and mothers. Some of us work full time outside the home, while others work full time in the home. Some of us love cooking, and some of us just love to eat the samples (I mean really, who can resist Fool’s Toffee?). What we all have in common, however, is that we all love being a part of this amazing legacy!
“Being a part of the River Road Recipes committee has been like being part of a family. I enjoy working with such passionate woman toward the common goal of preserving an important part of our local culture and a Junior League tradition. Every holiday season my table is adorned with several recipes from the River Road Recipes collection, including sweet potato crunch, and Spinach Madeline.” – Jennifer Henry, Marketing and Events Assistant Chairman
“I love to cook and I wanted a new experience in the JLBR. So when I was asked to serve as Treasurer on RRR, I thought, why not. I have learned so much by serving on RRR … not only about cooking, and the history of why the cookbooks were written, but also about maintaining a budget for a business. My favorite RRR is the Sparkling Cranberry Punch (with a little Grey Goose) and the Bacon Cheese Spread!” – Jennifer Lear, Treasurer
“Serving on the RRR Committee has enriched me in so many ways, from developing new friendships to learning new skills. As someone who didn’t grow up in Baton Rouge, it has been especially meaningful to me to connect to the community and culture by being personally involved with ensuring that this piece of living history is around and active for future generations through new developments like the RRR Blog. One of my favorite RRR recipes that I discovered while perusing recipes for the blog is the Curried Chicken Salad – it’s flavorful, filling, and healthy!” – Lauren De Witt, Blog Administrator
Join Our Team
Looking for a new experience in the League? Want to be an integral part of a League tradition and living piece of local history? Interested in developing a wide variety of skills and helping fund the League mission? Consider joining the River Road Recipes Committee for the upcoming League year! Pre-placed positions for the River Road Recipes Committee occur in September, so be sure to update your interest indicator in Digital Cheetah if you are interested in serving as Chairman, Treasurer, Marketing and Events Chairman, or Sales and Distribution Chairman. Members of the River Road Recipes Committee will also be on hand at the upcoming Volunteer Fair in April to answer any questions you might have about being a part of this amazing Committee!
Not a Junior League member, but still want to be involved? You can help support River Road Recipes and the amazing work the Junior League of Baton Rouge does in our community by purchasing a cookbook here or making a donation to the Junior League of Baton Rouge here.